Project Recap: José Rico
Recap of some political campaign brand design I did last year for a friend's 1st run for office.
José Rico is a community leader and educator from Chicago. He's the Chief Partnership and Initiatives Officer for United Way of Metropolitan Chicago, which invests in human services initiatives.
He is also the former Executive Director of the Obama Administration’s White House Initiative On Educational Excellence For Hispanics and was the founding high school principal of Multicultural Arts School, a Chicago Public School serving the families in Little Village and North Lawndale with a focus on social justice and arts. He's deeply committed to building community, racial equity and empathy in all his endeavors so when he reached out for help w/ this new challenge I was super excited.
Often political candidate logos/branding/colors are pretty run of the mill. I had worked on a few Mayoral and Aldermanic campaign brands/websites before (Chuy Garcia, Miguel Del Valle) so I was happy to give another go to see if we could help give José a fighting chance. He didn't win in the end but it's just a start and I admire him for putting himself out there for his southside community.
@carofotos9 took this second photo for José, and one I cut out for the flyer there- shout out to her! 🥏
