José Rico for 12th ward alderman
Campaign brand development for a community leader’s 1st run for office.
About
José Antonio Rico is a community leader and educator from Chicago. He is the Senior Vice President of Community Investment for United Way of Metropolitan Chicago, which invests in initiatives to advance human services and improve the lives of individuals and entire neighborhoods.
He is also the former Executive Director of the Obama Administration’s White House Initiative On Educational Excellence For Hispanics and was the founding high school principal of Multicultural Arts School, a Chicago Public School serving the families in Little Village and North Lawndale with a focus on social justice and arts integration.
Rico weaves together extensive education and public policy experience with an intimate knowledge of people across class and cultural lines. He brings his experience as an immigrant, teacher and father who is deeply committed to building community, racial equity and empathy in all his endeavors.
The Request
José came to us in need of support developing a campaign brand identity, website, and social media & email strategies in the lead up to his first run for political office in Chicago - Alderman of the 12th ward.
What We Did
Along with campaign team, we set about developing a brand concept and theme that embodied his values, message, and desired look at feel. Based on the creative direction we set forth, we then setup a photoshoot for him and developed mockups and final designs for a few collateral items like large banners, buttons and flyers for his street team to utilizing on the campaign trail. In the final stage of our project together we developed his new website, working with him and his team on copy, images and videos that needed to be included. Since the website was built specifically for his campaign, we also setup integrations with his donations and campaign management software.
